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Available for work · 2026

Light, Form & Story.

Ava Sinclair — photographer, writer, and product designer crafting visual narratives that linger.

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140+ Projects
8 yrs Experience
Photography Editorial Design Product Strategy Brand Identity UX Research Fine Art Photography Editorial Design Product Strategy Brand Identity UX Research Fine Art

Three disciplines,
one vision.

DOCUMENTARY · PORTRAIT · LANDSCAPE
01

Photography

Portraits, landscapes, and documentary work exploring the margins of light.

ESSAYS · PROCESS · CULTURE
02

Blog

Essays on design process, visual culture, and making things that matter.

UX · SYSTEMS · INTERFACES
03

Product Design

End-to-end UX for digital products — from research to pixel-perfect delivery.

Design is how
thought becomes
visible.

Based in Amsterdam, I work with brands, startups, and cultural institutions to make work that communicates with clarity and soul. My practice spans image-making, writing, and digital product design.

Full Story
Amsterdam
Open to remote

Ideas & Process

Process March 2026

Why I Stopped Using AI to Generate Mood Boards (And What I Use Instead)

After two years of heavy AI tool use in my design practice, I've landed somewhere more nuanced than either the evangelists or the skeptics.

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Photography Feb 2026

The Decisive Moment is Dead. Long Live the Decisive Moment.

Computational photography has shattered Cartier-Bresson's axiom. What do we put in its place?

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UX Jan 2026

Friction Is a Feature: Designing for Attention in a Distracted World

The best interfaces I've worked on weren't the smoothest. They were the ones that made users pause.

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