I'm a designer, photographer, and writer based in Amsterdam. For eight years I've been making visual work that tries to mean something.
Amsterdam, NL — 2026
My practice sits at the intersection of image-making, writing, and digital product design. I came to design through photography — spending my early twenties shooting documentary work across southern Europe gave me an obsession with light, composition, and the stories that live in overlooked corners. Design followed naturally.
Over eight years working with studios, startups, and cultural institutions across Europe and beyond, I've learned that the most effective work comes from genuine curiosity. I ask a lot of questions. I read widely. I spend too much time in bookshops.
I currently take on a small number of product design and photography commissions each year. I'm also available for workshops and design mentoring through my studio practice.
Portrait, editorial, documentary. Natural & studio light. Full post-production.
UX research, wireframing, interaction design, and high-fidelity delivery.
Component libraries, tokens, Figma architecture, developer handoff.
Essays, brand copy, UX writing, editorial direction.
Visual identity, type direction, style guides, and art direction.
User interviews, synthesis, jobs-to-be-done, and design strategy.
Photography commissions, product design consultancy, and writing. Working with brands including Ace & Tate, A24 Europe, and Patagonia NL.
Led design for Frame's content platform, growing the design team from 2 to 8. Built the company's first design system.
Worked across cultural institutions, civic tech, and editorial clients. Ran photography for the studio's creative projects.
First commissions from Monocle, Wallpaper*, and local Amsterdam studios while completing a master's in type design at KABK.
Majored in typographic systems and editorial design. Graduated with distinction.
Whether you have a brief ready or just an idea, I'm always happy to have a first conversation. I typically respond within 48 hours.
hello@avasinclair.com