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Product Design

Systems that
think clearly.

End-to-end UX design for digital products — from foundational research and strategy through to high-fidelity delivery and design systems.

Fintech · SaaS

Ledger — Financial Dashboard Redesign

Complete redesign of a wealth management platform serving 200k+ users. Reduced task completion time by 40% through information architecture overhaul and a new design system.

RoleLead UX Designer
Year2025–2026
Team5 people
E-Commerce · Mobile

Terre — Sustainable Retail App

0→1 mobile app design for a sustainable fashion marketplace. Built from research to launch — including brand identity, design system, and the full iOS/Android experience.

RoleSolo Designer
Year2025
PlatformiOS & Android
Aa
Design System · B2B

Aura Design System — Component Library

Built a cross-platform design system from the ground up for a SaaS startup scaling from 10 to 80 engineers. 200+ components, full Figma tokens, and a storybook integration.

RoleDesign Systems Lead
Year2024–2025
Scale200+ components
78% RECOVERY
Health Tech · Consumer

Meridian — Athlete Recovery Platform

UX design for a biometric data app used by elite athletes and coaches. Complex data visualization made readable, actionable, and personal at scale.

RoleUX Lead
Year2024
Users12k athletes
How I Work

A process built
around real outcomes.

01 — Discover
Research & Immersion

User interviews, competitive audit, stakeholder alignment. Understanding the problem before touching a wireframe.

02 — Define
Strategy & Architecture

Information architecture, user flows, job stories. Making the invisible structure visible and debatable.

03 — Design
Wireframes to Pixels

From quick lo-fi sketches through to polished, prototype-ready high-fidelity designs. Iteration is the method.

04 — Deliver
Handoff & Systems

Developer handoff, design system documentation, and post-launch measurement. The work isn't done at hand-off.